We’re a creative growth studio focused on helping brands connect creativity with performance. Our work blends brand storytelling, data-driven strategy, and digital execution, helping companies grow with clarity and confidence.
Sonny Side was founded by Marissa Notaro, a digital marketer with roots in the cybersecurity industry. Her experience working with technology companies gave her a deep understanding of how modern brands grow, adapt, and communicate in complex markets. After seeing how often marketing missed the connection between creative storytelling and data-driven strategy, she set out to build a studio that could bridge that gap.
Named after her dog Sonny, the company embodies optimism, clarity, and focus. Today, Sonny Side helps businesses in and beyond the tech world use digital marketing and analytics to strengthen their message, reach the right audiences, and create measurable growth.
We combine creativity with analytical precision, crafting campaigns that tell stories, build trust, and deliver measurable impact. Every project begins with understanding the audience and defining goals that align with growth. By grounding our work in digital strategy and analytics, we make sure every idea has direction and purpose.
Collaboration is at the core of everything we do because the best results come from working side by side with our clients. We approach every partnership with transparency, curiosity, and focus, translating complex challenges into clear, actionable marketing that moves the needle and delivers real outcomes.